Running an online store and shipping packages to customers? Choosing the right labels can significantly impact your work efficiency and operating costs. In this guide, we explain which labels to choose for e-commerce - from shipping labels to product labels.

Types of Labels Needed in E-commerce

An online store requires several types of labels:

1. Shipping Labels (Courier Labels)

This is the foundation of e-commerce operations. Shipping labels contain sender and recipient data as well as the carrier's barcode. The most popular sizes are:

  • 100x150 mm - standard for DPD, DHL, UPS, FedEx - fits most packages
  • 100x170 mm - larger format for international shipments
  • 148x210 mm (A5) - for shipping documents

2. Product Labels

If you sell your own products, you need labels with EAN barcodes, product names, and prices. Popular sizes: 50x30mm, 58x40mm, 100x50mm.

3. Warehouse Labels

For marking product locations in the warehouse, shelves, and racks. They facilitate order picking and inventory management.

4. "FRAGILE", "UP" Labels, etc.

Additional warning labels for shipments requiring careful handling.

💡 Tip for Amazon Sellers

Amazon FBA and most fulfillment systems automatically generate labels in 100x150mm format. Make sure your printer supports this size.

Thermal or Thermal Transfer Labels?

For e-commerce, in most cases thermal labels are sufficient:

  • Lower cost - no ribbon means savings
  • Simpler operation - fewer components to replace
  • Sufficient durability - a shipping label doesn't need to last years, just a few days of transport

Choose thermal transfer labels only when:

  • Shipments are exposed to high temperatures (e.g., in summer delivery vans)
  • You ship to countries with hot climates
  • You need durable product labels for years

Which Printer for E-commerce?

Popular label printer models for e-commerce:

  • Zebra GK420d, ZD220, ZD420 - reliable, popular among sellers
  • TSC TE200, TE300 - good quality-to-price ratio
  • Godex G500, RT700 - economical solution
  • Dymo LabelWriter 4XL - compact, for small volumes

When choosing a printer, pay attention to:

  • Maximum label width (minimum 100mm for shipping labels)
  • Print speed (important for large volumes)
  • Compatibility with your software (Shopify, WooCommerce, ShipStation)

How Many Labels Do You Need?

When ordering labels, consider:

  • Small store (up to 50 packages/month) - 1-2 rolls of 500 pcs will last a quarter
  • Medium store (50-200 packages/month) - 2-4 rolls per month
  • Large store (200+ packages/month) - order larger batches at lower unit prices

📦 Savings on Larger Orders

By ordering labels in larger quantities (e.g., 10,000+ pcs), you can reduce the unit cost by up to 30-40%. Contact us for a custom quote.

Checklist for E-commerce Sellers

  1. ✅ Shipping labels 100x150mm (or 100x170mm)
  2. ✅ Thermal printer compatible with your software
  3. ✅ Product labels with EAN codes (if you sell your own products)
  4. ✅ Warning labels "FRAGILE" (optional)
  5. ✅ Stock for 2-3 months (to avoid downtime)

Need Labels for E-commerce?

Contact us - we'll recommend the best solution for your store. Fast delivery across Europe.

Get a Quote +48 503 179 658

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