Promotional and Advertising Labels - How to Increase Sales

Promotional labels are one of the cheapest and most effective ways to increase product sales. A well-designed sticker can attract customer attention and convince them to buy in just seconds.

Types of Promotional Labels

1. Discount Labels

Classic stickers with discount information:

• "-20%", "-30%" - percentage discounts
• "Save $10" - fixed amount reductions
• "Buy 2 Get 1 FREE" - multi-buy promotions
• "SALE" - seasonal markdowns

2. Information Labels

Highlight products without price reduction:

• "NEW" - new products in the range
• "BESTSELLER" - most popular products
• "RECOMMENDED" - store recommendations
• "LAST ITEMS" - scarcity effect

3. Wrappers and Bands

Labels wrapping entire packages or parts. Ideal for:

• Promotional sets (2-packs, 3-packs)
• Limited editions
• Seasonal products

4. Floor and Shelf Stickers

POS materials catching attention in store:

• Arrows directing to product
• Shelf stoppers
• Floor stickers near checkout

Designing Effective Promotional Labels

The 3-Second Rule

Customers have 3 seconds to make a decision. The label must:

• Be visible from 1-2 meters away
• Have readable, large text
• Contrast with the packaging
• Communicate one clear benefit

What to Put on the Label?

• Main benefit - "-30%" or "FREE"
• Details - "when buying 2 pcs" (smaller font)
• Promotion expiry date - creates urgency
• Logo or company name - brand building (optional)

Promotional Label Materials

Material	Advantages	Application
Paper	Cheapest, easy to print	Short promotions, indoor
Coated paper	Better colors, glossy	Premium products
PP Film	Waterproof, durable	Cold storage, wet products
Removable adhesive film	Easy removal without residue	Electronics, furniture

Digital Printing vs. Flexo

For promotional labels, digital printing is usually best:

• ✅ No plate setup costs
• ✅ Cost-effective for small runs (100-5000 pcs)
• ✅ Fast turnaround (2-3 days)
• ✅ Easy design changes
• ✅ Personalization (different language versions, dates)

Choose flexography when:

• Run exceeds 10,000 pcs
• Same label for a long time
• You need Pantone colors

Application Examples

Retail

• Weekend promotions
• Seasonal sales
• New product marking

E-commerce

• "Thank you for your purchase" stickers with discount codes
• QR labels to product pages
• Review request stickers

Gastronomy

• "Happy Hour -20%" labels
• Stickers for takeaway packaging
• Bands for lunch sets

See Also:

• Digital Label Printing - Products
• Custom Printed Labels - Products